- Call for World Awareness Day workshop leaders
- Amboy Road Proposed Housing Project Meeting
- Pop-Up Shop at Asheville BookWorks
- Charrette Report for the Haywood Road Form Based Code
- 2014 Go Local Cards on Sale
- onHaywood.com Adds Shop West Asheville Page
- RiverLink performs cleanup, seeks name for creek in East West Asheville
- Reward your Loyal Locals
Category Archives: New Belgium Brewing
Here’s a reminder about how to stay informed about the New Belgium Asheville brewery – direct from the source.
Sign up for the City’s Citizen Alert System for street closure info
- Site preparation begins in November 2013 runs through Spring 2014
- Groundbreaking and building begins in Spring 2014 runs through Winter 2015
- Hiring begins in late Winter 2015
- Brewing beer in Asheville by the end of 2015
- Read more
ON-LINE INFORMATION CHANNELS
New Belgium Asheville Website (bookmark it for easy access to info)
The website includes:
Site Stories + Updates If you want site updates, this is where you’ll find them.
These questions are pulled from meetings with community leaders, as well as when duplicate questions come through AshevilleBrewery@NewBelgium.com. Some questions we don’t have the answers to yet, but will provide updates as available.
New Belgium Asheville Facebook Are you on Facebook? We use this page to provide a heads up when new info is available on this website as well as recognize our partners.
The Leaders’ Roundtable is a coalition of mission-based neighborhood and business associations-adjacent to the site- with leaders who represent a collective community voice. We have been meeting regularly since July 2012 to work to work through challenges and share information, and the organizations provide information and gather feedback from their members. The Leaders’ Roundtable minutes and partners are publicly published under the FAQ section of this website under “Stay Informed.” WABA representatives are at all these meeting. If you have specific questions you would like WABA to bring to these meetings, email email@example.com
When we have updates, we share them with news media and respond when they request interviews, so you may also find information through local media channels.
OFF-LINE INFORMATION CHANNELS
Toll free number 1-888-598-9552
We record updates that include basic information, as we want the information to remain accurate over a period of time, and the dynamic nature of the project does have things changing.
In January 2013 we mailed an update letter to businesses and residents within one mile of the site, about 4,000 addresses. Additional letters will be mailed as major construction milestones are approaching.
In addition to a July 2012 open house at the Civic Center, New Belgium hosted a West Asheville Open House at Isis Restaurant + Music Hall (thanks Isis!) with community and building partners. While the intent was to share information with the community, it was a challenge because the turnout was so large. Since then, New Belgium has been attending neighborhood and business association meetings, as possible and invited, to share information in smaller groups.
Seasonal posters are hung at public locations around WAVL that include basic information.
New Belgium handed out about 2,000 contact postcards in WAVL between March and June 2013. More will be available prior to the first of the year.
I’M A NEIGHBOR, HOW CAN I GET IN TOUCH?
Thanks for your interest! The best way we’ve found to meet people is to attend community meetings. If you’re a neighbor and interested in talking with us at your next meeting, please contact your neighborhood or business association leaders and request they get in touch to find a time to get together.
If you live within a mile of the site, New Belgium will be mailing you a letter before the first of the year with information and contacts.
AshevilleBrewery@NewBelgium.com is reviewed weekly and sent to the appropriate contacts. For those questions that are asked repeatedly such as hiring timeline, we create an FAQ. Please review the FAQs before emailing to see if your question is already answered. Right now we are prioritizing construction and construction communications, and will provide information as it is available.
Leaders’ Roundtable: We’ve been meeting with elected neighborhood and business association leaders for the last 18 months. Get in touch with your association leaders if you have specific questions you’d like them to bring to the table. Those groups include:
River Arts District Artists, River Arts District Business Association, West Asheville Business Association, Green Opportunities, East West Asheville Neighborhood Association, Southside Community Advisory Board, WECAN, Hall Fletcher Neighborhood Association, Asheville Riverfront Redevelopment Coalition, Livingston Neighborhood, HACA Residents Council, Asheville on Bikes.
WABA thanks New Belgium Brewing and Pollinate Collaborations for their work in keeping our community informed and engaged. We look forward to having New Belgium Brewing as part of our West Asheville community.
Brewer on track to open new facility in late 2015
Fort Collins, Colo., October 22, 2013 – New Belgium Brewing will resume site work this November on its Asheville location along the French Broad River in preparation for ground-breaking next spring. Contractors will focus on flood plain mitigation, erosion control and concrete removal through the end of the year. Starting in January and running through spring, operations will shift to soil mitigation. Earth moving subcontractors will be hired in November and will begin trucking in dirt by early 2014 for flood plain mitigation. Current schedule projections show the site as “pad-ready” in late spring 2014 at which time building construction will commence. It is estimated that the Asheville brewery will be ready for production in late 2015.
“We are excited to enter this next phase of site preparation and building construction,” said New Belgium’s Asheville General Manager, Jay Richardson. “Adolphson + Peterson will begin site preparation in November, with groundbreaking scheduled for Spring 2014. Our current schedule has us producing beer in Asheville by the end of 2015 and a fine day that will be.”
New Belgium anticipates hiring 50 positions prior to opening the doors in 2015 and expects to create 140 jobs at full build out between the brewery and distribution center. Many of these job openings will begin posting in mid 2015. New Belgium made its first Asheville hire this fall, bringing on board Asheville resident and engineer, Gabe Quisenberry, formerly with Mattern + Craig who will serve as Operations Support Manager.
The brewery will ultimately produce 500,000 barrels of beer per year and will feature production and packaging operations as well as a touring and tasting facility. Negotiations are moving forward to secure a second site for the distribution center as well. The distribution center will be built at the same time as the brewery. New Belgium is finalizing negotiations with the seller and will announce the site location upon completion. The distribution center will be the hub for distributing product to the east coast and will be located in an industrial area.
Updates to the community are provided at these channels: www.NewBelgium.com/AshevilleBrewery or 888-598-9552.
Held on August 9, 2013 at the WALK (West Asheville Lounge and Kitchen)
Many thanks to WALK staff for hosting us!
Jay Richardson, General Manager, New Belgium Brewing Asheville, provided an overview of the expected construction timeline for New Belgium Brewing’s Asheville facility and answered questions from business owners. Updates from New Belgium Brewing and current news can be found at: http://www.newbelgium.com/community/ashevillebrewery/site-stories.aspx
Details and timeline adjustments will be made available at each stage of the process.
Please bookmark http://west-asheville.com/new-belgium-brewing/ for news posted on the WABA website.
December 2013, work begins to ready the site for construction.
January-February 2014, breaking up and grinding of the existing concrete slabs for use as fill on the site. Expect noise with the grinding process.
March-May, 2014, raising of the site above flood level. This will entail bringing in a lot of fill dirt and compaction of dirt on the site. Specifics on routes and timing of dirt loads not finalized yet. This will be an intense period of activity, but for a limited duration.
May/June 2014, building construction begins.
Spring 2015, initial local hiring process begins.
Spring/Summer 2015, brewing and packaging equipment is delivered. This may require a temporary closure of streets for a short period of time. It is possible that a parade or other such celebration could accompany this important step in assembling the brewery.
December 2015, New Belgium Brewing Asheville location producing beer.
Additional Notes and Answers to Questions Asked at the Meeting:
RADTIP (River Arts District Transportation Improvement Project) is now funded 100% for design completion. This includes the Craven Street – Riverside Drive intersection which requires updates before large trucks could utilize this route. Funding for implementation has not been secured, but priority for implementation will be this intersection once funding is in place.
New Belgium will be using a separate Distribution Center (DC) to store raw materials and finished product for distribution. New Belgium Brewing will have local-only trucks that move materials and finished product between the brewery and the DC. The DC location has not been finalized yet. Construction timeline will mirror that of the brewery.
The brewery at full capacity is designed to produce 500,000 barrels of beer annually. A potential of 750,000 barrels was considered initially for the location. However this would have been a tight fit on the site, and changes in the craft beer industry growth potential make the smaller size a better choice for a sustainable business. This means fewer trucks to and from the site than previously estimated, along with more green space on the brewery site.
New Belgium Brewing’s beers are currently for sale in 33 states. The Asheville facility will allow for expansion to more eastern seaboard states and will enable considerable energy savings on shipping to those locations.
The New Belgium Brewing site will have an Event Lawn and they plan to team up with non-profits for events at that location.
The Liquid Center (tasting room) will be sized similar to that of the Fort Collins brewery which is designed to handle 100,000+ annual visitors. Tours will be part of the Liquid Center experience. Hours are expected to be similar to that of Fort Collins, 10am-6pm Tuesday-Saturday.
New Belgium Brewing is working with Google/MapQuest/etc to route visitors to the brewery on main roads, not through neighborhoods. WABA supports the use of Haywood Road as a main route for visitors to the brewery so as to have those same visitors interact with our small businesses. Recommendations for signage and working with our neighbors in the River Arts District as well as the Convention & Visitor Center will be key in this process and WABA plans to be actively engaged in this area.
The French Broad River greenway, stream restoration and Craven Street improvements are all scheduled to dovetail with the brewery construction.
The greenway is expected to open at approximately the same time as the brewery. It will be a multi-use path with a public parking lot at the Craven Street – Emma Road intersection. The greenway will extend along the riverbank next to the brewery, then pass under the RiverLink bridge and circle around to connect with Haywood Road and the bike lane across the bridge. Grant dollars and in-kind donation from New Belgium Brewing are funding this project. We’ll post additional information on this greenway project separately as we receive updates from the City of Asheville.
As a side note: Duke Energy has a verbal agreement with the City of Asheville to donate property along the western bank of the French Broad River on the other side of the RiverLink bridge which could allow for extension of the greenway. The status of that agreement is not clear. WABA may want to spearhead a push to have the agreement solidified and extension of the greenway developed.
When operating near/at full capacity the brewery will be making beer 24/7. Sights, smells and sounds will be part of the process. Those will include the noise of trucks loading, empty kegs being moved around, and the aroma from the brewhouse. Brewhouse aromas are from the grains being cooked. New Belgium Brewing will use a recovery heat system in their brewhouse which captures the steam from the process instead of allowing it to vent, this not only saves energy but reduces aromas. The most visible elements of the brewery from a distance will be the malt silos and tank farm, which will top out at 55 and 70 feet in height, respectively, and be confined to one area of the property. The finish on the outside of those tanks is currently planned to be a matte finish corrugated aluminum.
The main fuel source for the brewing process will be natural gas. Standard electricity will be used for other brewery needs, however the buildings and production process are designed to minimize energy consumption.
Asheville City water will be used in the brewing and cleaning processes. Asheville water quality is one of the highest in the nation.
Other than the local-only trucks shuttling supplies and finished products between the brewery and the DC, there will be some trucks with raw materials (e.g. grain) coming directly to the brewery along with trucks coming to retrieve spent grain and other reusable or recyclable byproducts of the production process. This latter segment of truck traffic is estimated to represent roughly 30% of the total truck traffic, and exact routes and schedules will be determined once these vendors and partners have been selected.
WABA extends many thanks to New Belgium Brewing for the extensive efforts they have made in reaching out, engaging the community and keeping us informed throughout their process. We are looking forward to having them as part of our West Asheville business community.
WABA has representatives attending the Leaders’ Roundtable meetings and can relay additional questions/concerns to New Belgium. Questions for New Belgium may be emailed to firstname.lastname@example.org or to AshevilleBrewery@NewBelgium.com
Updates from New Belgium Brewing and current news can be found at: http://www.newbelgium.com/community/ashevillebrewery/site-stories.aspx
Please bookmark http://west-asheville.com/new-belgium-brewing/ for news posted on the WABA website.
Starting on July 10, 2013 a construction crew from the Metropolitan Sewerage District will be mobilized to Craven Street to begin the sewer rehab and reroute in the area of the proposed storm-water pond of the former stockyard café site where the New Belgium Brewery will be constructed. This work will require a traffic detour in front of the bridge over the river. MSD plans to build and utilize a short gravel road for this detour. Construction work will be performed on Craven Street from Emma Road to Hazel Mill Road and traffic will be rerouted on the temporary construction road until the scheduled completion date of July 30, 2013 Construction is planned to start at 7:30 am and end by 5:00 pm daily.
For more information or if problems arise, please contact; Mr. Mike Stamey at 828-768-2605 or Mr. Ben Reeves at 828-768-0225.
New Belgium Brewing has recently added, Hey Jay, a monthly blog feature by Jay Richardson, General Manager of the future Asheville brewery, to their website. Jay will be writing about what inspires him about Asheville, the future Asheville brewery, the Fort Collins brewery, the culture and values at New Belgium, and other cool things.