Shop Small AmEx

HEY NEIGHBORHOOD CHAMPION!
PUT YOUR COMMUNITY IN THE SPOTLIGHT
MEASURE THE BUZZ

We’re thrilled that you’re rallying your community to Shop Small® on Small  usiness Saturday®. We know you’ve been hard at work helping small businesses connect with shoppers and we want to help you connect with press.
Follow these tips to get started:

1. Find Local Media Outlets
   Search online for the news stations, magazines, newspapers and blogs that spotlight your area.
2. Identify Reporters
   Reach out to reporters, editors, producers, bloggers or writers who cover your community.
3. Get In Touch
   Email or call your identified contacts and briefly share that you’ve been selected to be an American Express®
   Neighborhood Champion. Let them know what’s unique about the small business in your area and how you’re engaging your community to Shop Small. Include a message that highlights how the community can support
   Small Business Saturday.

• • News outlets are usually happy to feature your story if you make it compelling.